.At the launch of Astrid Andersen's new line Stel, a discussion held outside on a pier, The Road's 2002 track "Switch the Page" was actually blasting away from the stereo. It was a star-aligned, symbolic instant, because the London-trained designer is actually starting a brand-new chapter in her fashion life, this time around centering the work around herself.Andersen's much admired name menswear company was actually centered, vivid, as well as streetwise. With Stel, she clarified in a pre-show interview, "I need to sit comfortably at the center of it perhaps a lot more this moment because right now it is actually a girls's wear and tear brand, and it is really extra regarding me as well as my individual endorsements." Stel likewise demonstrates Andersen's development as a person. After stopping her line, the developer moved back home to Jutland in the North of Denmark as well as possessed 2 youngsters. She's certainly not the person she was back then.Shifting gears in vogue is actually not easy to do. Brands seem to handle lives of their personal, and also it's very easy to become pigeon-holed. Stel drop a number of style's formalities. The tag will certainly show in-season, so what exists will certainly be actually readily available for investment. Simultaneously, seasonality is less important in the Stel equation than relevance. Assortments will be identified by number (01, 02, as well as 03 were displayed in Copenhagen), the concept being that you can intermingle parts all over "times" both in your outfit as well as on the marketing flooring. Andersen finds no need for a well thought-out garment to become deserted just because the schedule pages flip. "The straight interpretation of stel is actually physical body," she claimed, but it [recommends additional to] a fundamental structure in a kind of commercial way it [additionally illustrates] a collection of collectibles-- when you talk about a tea service, you would name it a stel. For me, that was actually fairly an appealing starting point in terms of the tip of developing both antiques, yet likewise something that is actually a brand-new structure." Having models position on scaffold was actually arbitrary as it suggests several analogies. There is actually building, which relates to creating a brand-new company, and also the idea of assistance relates to her idea that garments need to help you. Stel is, basically, a sort of mobile offering, but not one along with the angularity of something like Legos or stacked Mu00e6rsk delivery containers. Activity, firm, and also empowerment become part of Andersen's program. "When I talk about the brand name, I possess this tagline: modifying that you may roller skate in, denim you may dance in, shirting you can take a trip in." Liberty, delight, motion.